Before you pour
A price the market will actually pay
Market-realistic pricing and an absorption read before the concrete shows up. If the number only works on a spreadsheet, you hear it while the lot is still dirt.
I'm Dan Cruz. Illinois-licensed real estate broker, about 20 years in real estate, serving Chicagoland and the west suburbs. I'm known as the Blue Collar Whisperer. I work with developers, builders, and investors who put up quality product — infill single-family, new construction, small multi-unit. You build it. I sell the finished home, and I help with the land, the price, the buyers, and the close.
A note, a 15-minute intro, or a quick market read on the lot. Pick whichever gets you an answer fastest.
Market-realistic pricing and an absorption read before the concrete shows up. If the number only works on a spreadsheet, you hear it while the lot is still dirt.
I already talk to households in the trades — electricians, plumbers, linemen, union trades. They are a big share of who buys new construction in this market, and I can put your homes in front of them. That is who I reach. It is not a velvet rope. I don't pick buyers by occupation, and any qualified buyer can buy.
You get a clear report every week. When something is stuck, you get an answer from me, not a circle-back and a slogan.
Location, how many lots or units, when you want to deliver, and the price range you're underwriting. The short form below is enough to start.
Pricing, whether buyers are there, and a straight take on land or infill if you're still sourcing the dirt. Bad news shows up before the construction money does.
Listing, buyer demand, and staying on the file so it moves toward the closing table. A weekly report until it's done.
If you put up a solid house and you want it sold without the theater, this is the work.
You build. I'm the broker. I help with land and infill sourcing, pricing, buyer demand, and selling the finished homes. I don't pour the foundation, and I don't pretend I do.
Chicagoland and the west suburbs. If the lot is outside that, send it anyway. I'll tell you if I can help.
No. I will not prefer, steer, or exclude a buyer. Households in the trades — electricians, plumbers, linemen, union trades — are a big share of who buys new construction in this market, and I already have reach with them. That describes an audience I can talk to. It is not a rule about who may buy.
Send the project-fit form: location, lot or unit count, timeline, and price range. Check the box if you want a quick market read on the lot before a longer conversation. You can also book a 15-minute intro, or just use the contact form.
At Fat Cat Asset Management LLC, I'm approaching homebuilding the way I approach my games: the software is the product. My goal is to use AI-assisted design, estimating, and scheduling to help builders plan faster and price more clearly, and to bring practical smart-home systems and simpler, code-compliant wiring into homes working families can afford. I'm starting by partnering with local builders on small pilots, learning what actually saves time and money on real jobs, and building from there. After about 20 years serving Chicagoland and bringing that to the west suburbs, I know what matters to buyers: value, reliability, and a home that's easy to live in.
Want a free pilot on your next build? Send me your next project.
Land, lots, contractors, buyers and lenders all come down to negotiation. I've spent about 20 years across the table, and I bring that to your project: structuring offers, handling counteroffers, and keeping deals moving when they get tense. Software-first homes plus a negotiator who has your back.
Need a negotiator for a deal? Negotiators on Demand
The tools I'm building, software-first, for $11/month.
The forms are right under this. If a 15-minute call is easier, use that button.
Name, email, and what you're building. I'll write back. This is the whole form.
Four facts. Check the box if this is a quick market read on the lot, not a full listing conversation yet.