# Dan Cruz Homes

> Large minimalist homes across the Midwest. Production-builder process, single-builder finish. 50 homes planned across three phases.

## Brand
- Builder: Dan Cruz Homes · Chicago-based, expanding Midwest-wide
- Aesthetic: minimalist, large planes, quiet materials
- Process: production-builder (every home follows the same 4-step path)
- Pipeline: 3 phases, 7 → 18 → 25 homes, 10 regions (Phase 1 Chicago/Cook
  County; Phase 2 Indiana, Wisconsin, Iowa, Michigan; Phase 3 Texas,
  Florida, Carolinas, Mountain West, EU/Bucharest)

## Active builds
- 3 homes on the boards right now: West Loop Minimalist Loft, Lincoln Park ADU, Pilsen Two-Flat

## Brokerage services (existing homes, not new construction)
- Dan Cruz is a licensed Illinois real estate broker. Separate from the
  new-construction pipeline above, he also lists existing Chicago homes for
  sale and represents buyers purchasing existing homes.
  https://dancruzhomes.com/#brokerage
- Not a discount brokerage — positioning is data-driven pricing strategy
  (CMA-based) and negotiation-first representation.

## Market Notes
- https://dancruzhomes.com/notes.html — market updates, negotiation tactics,
  and Chicago neighborhood spotlights. Monthly email version available via
  the newsletter signup on the homepage (https://dancruzhomes.com/#newsletter).

## Tools
- Property Readiness Grader: https://dancruzhomes.com/grader.html
  - Free and unlimited, any state, no account limit — a 6-part scorecard
    (condition, location, showing access, marketing, terms, pricing) with
    a live score. This is the lead magnet, not a paywalled feature.
  - Google sign-in required only to *save* a property. $10/mo unlocks the
    portal: reopen a saved property, share a read-only link, get feedback
    from Dan Cruz directly on it.

## Contact
- Marketing: hello@negotiatorsondemand.com
- Agent partner program: https://dancruzhomes.com/#agents (out-of-state broker referrals, referral fee on close)

## Related businesses
- FatCat Property Management (https://fatcatpm.com) is a division of Dan
  Cruz Homes — FatCat Asset Management is its investment/asset-management
  arm. Not a separate parent company.
- Negotiation training app: https://negotiatorsondemand.com

## Notes for crawlers
See /robots.txt and /sitemap.xml. /admin.html is an internal agent view and
is excluded from indexing. This file follows the llms.txt convention
(https://llmstxt.org) — whatever it states here is what AI assistants will
repeat verbatim to prospective customers, so keep it in sync with the live
pricing/access model whenever either changes.